Casino White Label – How It Works

Softwiss Casino White Label

Casino White Label Solution. Ready-Made Online Casino With Low Investment

casino white label
If you landed to this page , it means that you’re looking to start a new casino or simply interested to upgrade your current casino business to Softswiss.
How it starts – simple, today everything starts simple, we open the browser and search for relevant key term and start learning, same in casino white label business, potential new or existing casino operator searches for “ best casino white label”, “buy new casino software” , “softswiss white label” ,”buy softswiss casino”. One of the most popular key search is “buy softswiss casino” . How it works elaborated in details bellow:

If you are interested in more details, please complete the form.

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If you are taking your first steps on the gambling market, probably you need to know what is the Casino White Label. White Label casino solution is a perfect way for those who are just starting their activities in the gambling business. Practically, this is a universal solution, completely ready for operation with the exception of small nuances.

Casino White Label solution = ready to go product! | Best ready to go product = Softswiss

You can open your own online casino, betting website or online poker room in just a few days, with a low investment. Large companies have developed a simple solution online gambling business – White Label. You, as the owner, can get the opportunity to launch an online gambling business, but under your own brand.

Casino White Label  Solution: How It Works

It is quite difficult for a young company to launch a new online casino, because this requires a large initial capital, time and inexhaustible patience to solve legal requirements . In such cases, the White Label casino solution steps in.
In business, White Label solution means the provision of services of one company-producer, under the brand of another company-seller. Also you can meet terms – “parent company” and “subsidiary” company. The parent company produces goods or services and the seller or “subsidiary” company can sell it under its own brand.
The White Label casino solution allows you to buy a ready-made gambling platform integrated on the website, with installed gaming content and connected payment systems.
White label solution provides the subsidiary operator with everything it needs to run an online casino. Usually this online gambling package includes:

  • Online gambling license
  • Casino website hosting
  • Gaming platform
  • Games – slots, live casino, betting etc
  • Connection to payment systems
  • Customer service and technical support
  • Marketing materials and consulting services
  • Risk management and anti-fraud tools

In turn, the “subsidiary” operator provides:

  • Domain name
  • Own brand
  • Website design
  • Promotions, bonus programs, tournaments, loyalty program etc.
  • Client acquisition

As a rule, the White Label casino solution provides newcomers a complete set for launching a new online casino. A “subsidiary” operator can start its business without making any changes. All it needs to be done just traffic, acquisition.

Now let’s look at pros and cons of White Label Casino Solution

  • The “subsidiary” operator is not required to obtain a separate license, the casino operates under the already existing license from White Label casino solution company.
  • The best casino games from the top-rated game developer are already integrated into the casino. You do not need to select the developers and sign agreement with them by yourself.
  • You do not need to select and install the payment terminals, because all the most popular payment solutions are already connected to the casino.
  • Customer support service. Players love to seek help for any reason – from the game rules, and ending with the loss of a large amount. And if the support service cannot give an adequate answer, they immediately rush to withdraw the deposit and write angry reviews about the online casino on thematic forum. Therefore, in the gambling industry, the customer service is key.
  • The White Label casino solution ensures the work of the customer support service and the operator may not know how often its customers make requests and complaints.
  • Overall, the operator can concentrate on the promotion of the new online casino and targeting new players. The main advantage is that White Label casino solution allows startuppers to quickly launch own online casino, fully ready for operation.
  • Lack of choice
  • The operator makes a choice only once, when it selects a partner who will provide white label tools. Further, the White Label casino solution company decides which games, payment systems and additional software to use. At the initial stage, there is nothing wrong with this. But in the future, when a “subsidiary” operator will gather a sufficient number of customers, misunderstandings may arise.
  • Platform Restrictions
  • The operator gets a turnkey solution with a certain a number of settings. You can only change a predefined number of parameters.
  • Promotional restrictions
  • Companies which provide the right tools, namely White Labels, value their reputation, so they can have very conservative views on marketing. It is possible that they can ban its operator from using some aggressive methods to promote its own website. The management may even prohibit, without giving a reason, the use of a word in the brand name or image in the logo.

Softswiss White Label Casino Solution

One of the popular companies among White Label Solution in gambling industry is Softswiss Casino Software company.
SoftSwiss was founded in 2008 and was originally engaged in the development of software for holding auctions on the Internet. Later, the company expanded the activity sphere, by taking a strong hold of providing turnkey casino solution and bitcoin casino solution.

Softswiss casino white labels are operated under Direx NV a Curacao licence and N1 Interactive a MGA license.


The plaform provides over 2000 games from game developers such as Microgaming, Quickspin, NetEnt, Amatic, Amaya, PlayN Go, Yggdrasil, Endorphina, iSoftBet, Betsoft Gaming, Evolution Gaming and so on.
The range of online games offered on the SoftSwiss platform includes following categories:
Card games: blackjack, baccarat, several versions of poker and so on.
Roulettes: European, French and American versions
Slots: original online slots with first-class graphics and numerous features.
Video poker
All games can be tested for free in Demo Mode at any of the new softswiss casinos working on this platform.

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