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These white label companies’ main idea is selling as much as they can, of course selling setup fees. How to avoid such companies requires a bit of research work : all you need to do is pull historically all the casinos launched by the relevant white label provider, and run a check up if the casino is alive or closed. At the end you will have a perfect picture about the white label provider.

Casino white label setup

The setup fees for a Casino White label start with 10K EUR and can get as high as 75K EUR. A good price for a white label is between 15k-20k. A standard business developer or consultant can get you such white label deal. If you can’t get a good deal message here our expert, we have special agreements under very good conditions.

Casino white label fraud

Sometimes White label providers who sell for “cheap” can use in their advantage the fact the client is a beginner and push you to pay triple the price, by adding you range of services and non-useful gaming sections and widgets.

Guide before signing a contract with a white label provider

The classic White label Casino process is structured between 2 entities : 1 potential operator and 2. the White label provider. In 2020 this classic model is not working, you have to have an expert who can protect your interest and rights, who will advise you what to take, and find all the details before signing the contract with the Casino Platform provider. Such an expert can cost you between 1k – 3k.
What are the key subject during the process before signing a white label casino:

✔️ Check on Internet forums for testimonials and feedback from other buyers about the platform. ( this will give you a bigger picture of the company you want to start dealing with, and you will avoid future unpleasant situations ).

✔️ Read the contract from A to Z, including small letters, propose your own version of contract.

✔️ Read the commercial terms carefully

✔️ Pay attention to the setup fee , by default you can remove x % from the price during signing ( consult with us for details )

✔️ Pay attention to game providers rates, you can remove x % from the proposal. ( consult with us for details )

✔️ Same for platform providers , but here you can go x % down from the price. ( consult with us for details )

✔️ If the white label providers own a game studio, put them down close to x% , since in reality there is no cost for the white label provider for in-house games. ( consult with us for details )

✔️ Never take any other services, such as consulting, support, affiliation, legal, or financial from the white label Provider. You want to have control on your business, and if you take from the white label provider all these services, you end-up controlled internally and externally solo by the white label provider ,and fully under your cost. You don’t want to be in such a situation.

✔️ If you have the ability to set the casino under your own license and not group license. Why not? A group license is dangerous from 2 points of view, if any of the operators under the same white label umbrella have legal issues or any other dangerous reputation your project will be dragged down together with the guilty operator, and the consequences can be huge. If not, and you still want to go for the joint license worth adding a paragraph in the contract – protection in case of damage from the white label provider.

✔️ Read carefully the termination terms

✔️ Remove any min payment guarantee per month. ( yes, it is possible )

Softswiss-casinos Consulting

softswiss-casinos consultingWe at SoftSwiss-Casinos.com will advice you what white label to select, all available options, advantages and disadvantages of the white label provider, will intro you to the white label provider and assist during all process- till you as a client get best deal. We will advice you what operational services to pick for your future casino.
We can guarantee you best price package including recruiting and ongoing advisory. If you interested in this service select “Consulting” on the White label form (above) and we will contact you back with-in 24 h.

Casino White Label  Solution: How It Works

It is quite difficult for a young company to launch a new online casino, because this requires a large initial capital, time and inexhaustible patience to solve legal requirements . In such cases, the White Label casino solution steps in.
In business, White Label solution means the provision of services of one company-producer, under the brand of another company-seller. Also you can meet terms – “parent company” and “subsidiary” company. The parent company produces goods or services and the seller or “subsidiary” company can sell it under its own brand.
The White Label casino solution allows you to buy a ready-made gambling platform integrated on the website, with installed gaming content and connected payment systems.
White label solution provides the subsidiary operator with everything it needs to run an online casino. Usually this online gambling package includes:

  • Online gambling license
  • Casino website hosting
  • Gaming platform
  • Games – slots, live casino, betting etc
  • Connection to payment systems
  • Customer service and technical support
  • Marketing materials
  • Risk management and anti-fraud tools

In turn, the “subsidiary” operator provides:

  • Domain name
  • Own brand
  • Website design
  • Money ( Affiliation / Media )

As a rule, the White Label casino solution provides newcomers a complete set for launching a new online casino. A “subsidiary” operator can start its business without making any changes. All it needs to be done just traffic, acquisition.

Now let’s look at pros and cons of White Label Casino Solution

Pros
  • The “subsidiary” operator is not required to obtain a separate license, the casino operates under the already existing license from White Label casino solution company.
  • The best casino games from the top-rated game developer are already integrated into the casino. You do not need to select the developers and sign agreement with them by yourself.
  • You do not need to select and install the payment terminals, because all the most popular payment solutions are already connected to the casino.
  • Customer support service. Players love to seek help for any reason – from the game rules, and ending with the loss of a large amount. And if the support service cannot give an adequate answer, they immediately rush to withdraw the deposit and write angry reviews about the online casino on thematic forum. Therefore, in the gambling industry, the customer service is key.
  • The White Label casino solution ensures the work of the customer support service and the operator may not know how often its customers make requests and complaints.
  • Overall, the operator can concentrate on the promotion of the new online casino and targeting new players. The main advantage is that White Label casino solution allows startuppers to quickly launch own online casino, fully ready for operation.
Cons
  • Lack of choice
  • The operator makes a choice only once, when it selects a partner who will provide white label tools. Further, the White Label casino solution company decides which games, payment systems and additional software to use. At the initial stage, there is nothing wrong with this. But in the future, when a “subsidiary” operator will gather a sufficient number of customers, misunderstandings may arise.
  • Platform Restrictions
  • The operator gets a turnkey solution with a certain a number of settings. You can only change a predefined number of parameters.
  • Promotional restrictions
  • Companies which provide the right tools, namely White Labels, value their reputation, so they can have very conservative views on marketing. It is possible that they can ban its operator from using some aggressive methods to promote its own website. The management may even prohibit, without giving a reason, the use of a word in the brand name or image in the logo.

Softswiss White Label Casino Solution

One of the popular companies among White Label Solution in gambling industry is Softswiss Casino Software company.
SoftSwiss was founded in 2008 and was originally engaged in the development of software for holding auctions on the Internet. Later, the company expanded the activity sphere, by taking a strong hold of providing turnkey casino solution and bitcoin casino solution.

Softswiss casino white labels are operated under Direx NV a Curacao licence and N1 Interactive a MGA license.

 

The plaform provides over 2000 games from game developers such as Microgaming, Quickspin, NetEnt, Amatic, Amaya, PlayN Go, Yggdrasil, Endorphina, iSoftBet, Betsoft Gaming, Evolution Gaming and so on.
The range of online games offered on the SoftSwiss platform includes following categories:
Card games: blackjack, baccarat, several versions of poker and so on.
Roulettes: European, French and American versions
Slots: original online slots with first-class graphics and numerous features.
Video poker
All games can be tested for free in Demo Mode at any of the new softswiss casinos working on this platform.

See more softswiss casinos review on our canadian bitcoin casino guide